I have a particular fondness for email marketing. I like to observe the ebb and flow of campaigns from certain retailers and, having worked for a while on the side of the fence that plans, sends, tracks, and pivots these campaigns, I admire the work that goes into them, for sure. From J.Crew and their frenetic sales pushes to the more mundane local stuff, it really is as dizzying as it is fascinating. It’s one of the local dealies that caught my eye today.
Email Snark-eting: The Stealership