I have a particular fondness for email marketing. I like to observe the ebb and flow of campaigns from certain retailers and, having worked for a while on the side of the fence that plans, sends, tracks, and pivots these campaigns, I admire the work that goes into them, for sure. From J.Crew and their frenetic sales pushes to the more mundane local stuff, it really is as dizzying as it is fascinating. It’s one of the local dealies that caught my eye today.
Feels a bit like I woke up from a nap and all of a sudden there is SO MUCH I don’t know about code. You saw that movie with Brendan Fraser, right? What was it called? Blast from the Past! Yes! I did that without Googling (though now I feel that I should Google to make sure I’m right but I’ll resist it). Academically, I understand quite a bit even if I can’t do it with a gun to my head, but the act of it, I feel that absence in me like I’ve forgotten the words to a song I used to love and belt out at the top of my lungs.